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I created a number of transit ads for a campaign assignment promoting SAFE Work Manitoba.

The statements in each ad had an unnerving tone meant to touch viewers.

The images were subtle, but complimented the text to create a mental image of the consequences of not working safely. By advertising on bus shelters, a wide range of working people would be reached. The ads would remind people on their daily commute to be conscious of their actions in the workplace. The call to action is “Know the Dangers. Work Safe.”


Bus Shelter Ad

Component In Series: Office Work (Regarding Eye Strain)